SweeTARTS has chosen VidCon 2017 to unveil the brand’s latest candy creation, Chewy Sours Tart Tops, as Gen Z-ers flocked to Anaheim, California, for the annual video creator conference, held June 21-24.
The SweeTARTS booth (#1201) revealed new shapes for the SweeTARTS Gummies, as determined by fans at VidCon.
The brand offered a VR gaming experience where select players had the chance to play with two of the most influential female online gamers on the current scene, iHasCupquake and OMGitsfirefoxx.
Chewy Sours Tart Tops invited players to an alternate candy universe where they could be transformed into giant SweeTARTS Chewy Sours bags to either collaborate or compete with their in-game counterpart and gather as many Chewy Sours as they can in 60 seconds.
Having a sweet time at the @SweeTARTSCandy booth with fans! Head on over to their Twitter at 1:30pm for an AMA! #FollowYourTART #ad pic.twitter.com/2wQkZfxYZV
— ☾Cupquake ♡ (@iHasCupquake) June 22, 2017
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Select fans played alongside the creator partners, Tiffany Garcia, known to fans as iHasCupquake, and Sonja Reid, aka OMGitsfirefoxx. Garcia is a superstar gamer on live-streaming gaming platform Twitch, while Reid (below) is an expert on top and newly-released games.
Throughout the show, SweeTARTS invited fans to stop by the booth to share their biggest passions and snap a photo to be used as part of a SweeTARTS art mosaic installation.
SweeTARTS at #VidCon2017 all weekend! Booth # 1201! Come eat all the candy! pic.twitter.com/JuLBQesg1Z
— SweeTARTS (@SweeTARTSCandy) June 22, 2017
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VidCon, the quintessential multi-genre online video conference has been held annually since 2010. Founded by Hank and John Green of the Vlogbrothers YouTube channel, the YouTuber convention is the largest of its kind worldwide.
Who's stopping by our booth at @VidCon? Tag yourself if we'll see you there! Super fun things in store for all of our fans! https://t.co/VyOcPy2cla
— SweeTARTS (@SweeTARTSCandy) June 21, 2017
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In 2010, 1,400 attended, while last year’s attendance rose to 25,500. 2017 topics include the latest findings on fandom, how GenZ really consumes media, buying behavior for OTT and new MVPD services, while fans clamor for autographs and moments with stars such as YouTuber Liza Koshy.
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“We believe that online video is the most important cultural force since the motion picture,” notes VidCon. “We are in the very early, defining moments of an extremely powerful global force. VidCon is and strives to continue to be the physical center of that revolution.”
The conference is expanding internationally with VidCon Australia coming up next and then Europe in Amsterdam.
The post How SweeTARTS Engaged Gen Z at VidCon 2017 appeared first on brandchannel:.
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